Sigal Moshe, Account Executive at Univision. Floral headpiece and photography all done by Lin Marty Photography.

Sigal Moshe, Account Executive at Univision. Floral headpiece and photography all done by Lin Marty Photography.

When Sigal is not closing deals for Univision or building strong relationships with her clients, she ensures work life balance through hip hop, working out and setting time aside for family, friends and her two adorable dachshunds.  I met Sigal a few years back during a client event in Santa Monica and what I instantly gravitate towards was her kind heart. And I mean common…she loves hip hop!  Her crown was inspired by her love of gardenias, Greece and the color ocean blue.  So with that lets get to know Sigal some more…

For those that are not familiar with the industry, please provide a description of what you do. [Within sales] we partner brands with advertising solutions to increase their brand presence and reach their goals.

How did you first become interested in advertising? My dad owned a Newsstand when I was growing up and I would constantly be surrounded by ads. I would always wonder how it all came together, so I decided to find out for myself.

What made you want to pursue a career in sales? I love people and so much of what I do every day is about creating relationships and listening to the needs of my clients, which has always come naturally to me.

What does a typical day look like for you? Does it include any daily rituals?  A typical day starts out with walking my two dachshunds, while checking emails. I make coffee for the road and listen to a meditation podcast or good set during my drive into work. At work, each day varies but it will always include internal calls and meetings with my clients. To round out the day I always try to end it with a good sweat.

What personal traits do you contribute to your success?  I am a great listener, I follow up, I have a good memory and plain and simple, I just care.

Any big success stories that stand out the most when looking back at your career journey thus far?  Creating and maintaining my relationships throughout my 12 years in the industry.

What was your professional highlight within the last year? Closing a specific deal last quarter that was a big win internally.

How did you end up working in Los Angeles? Born and raised in sunny California and never had the desire to leave this amazing place.

What was your first gig in the industry and what were the steps you took to get hired? My first job in the industry was at Turner.  I started as an intern, while still a senior at USC. This internship led to a full-time position as a sales assistant right after graduation, because I stayed in contact with everyone I met. Maintaining your relationships is truly key and a very valuable lesson to learn within this industry. If you can, try to get an internship while still in school to make connections prior to graduation.

Sun kissed shoulders! Sigal right in the middle of the Madrona Marsh.  A rare treat as it is generally filled with a low level pool of water.

Sun kissed shoulders! Sigal right in the middle of the Madrona Marsh.  A rare treat as it is generally filled with a low level pool of water.

What has changed in the industry from when you first started out? When I first started in the industry some people didn’t have work cell phones. For basic requests there was a longer lead-time for responses to our agency partners. Now we live in an instant world where clients expect requests to be turnaround very quickly, forcing sellers to be very efficient with their time.

When starting out, any mistakes you learned from that you would like to share? The great thing about mistakes is you can turn them into opportunities and improve how you do things. I learned very quickly to always follow up with clients and friends. It lets them know you care and that they aren’t just an afterthought.

In moments of self-doubt, how do you pick up and keep moving forward? I’ll listen to a great set or old school hip hop and let it all go.

 With just three adjectives, describe yourself. Zealous, Passionate and Cheerful

What is one interesting thing about you that most people don’t know? I have to fall asleep with the TV on.

What does the word “success“ mean to you? Success to me means living a balanced life, filling it with the people that bring you joy and knowing that you gave everything your all.

As women we tend to have a lot of roles between home and work. How do you manage a healthy routine between personal and work responsibilities? This is a hard one because as women we wear so many hats. I try my very best to at least break a sweat 3 times a week and ensure that I get my alone time as well to keep the machine going.

What is your go to resource for inspiration? Optimal Living Daily podcast. 

In sales/event planning you get exposure to a lot of really great restaurants.  What is your #1 recommended restaurant in Los Angeles right now? And what menu items are a must? By far my Favorite restaurant in LA is Dantanna’s. I try my best to eat healthy during the week so if I’m going to splurge it’s going to be on their Eggplant Parm.

What is one thing in Los Angeles you have been dying to do/try, but haven’t had the chance to yet? Rosaline.


Los Angeles Rapid Fire Qs: Top Pick

1.      The Grove or Americana? The Grove

2.     Santa Monica Pier or LA Art District? Santa Monica Pier

3.     UCLA or USC? Fight on!

4.     405 or the 101? Neither

5.      Hollywood Walk of Fame or Hollywood sign? Hollywood Sign

6.     Rodeo Drive or Melrose Ave? Melrose Ave.

7.      Museum of Ice Cream or Getty Museum? Museum of Ice Cream


Thank you for your support in reading this post! Pose&Focus: Women in Advertising is my personal passion project dedicated to highlights women in the advertising industry through interviews and creative expression.  Having been in the business myself for over a decade, I found it very important for women (and men) to support female leadership in our community & industry. Especially with our current political climate this mission is more important to me than ever before.  I want our female readers to know when they come here they will get solid advice and actionable steps that they can use to elevate their own careers.  To learn more about upcoming posts or when nominations for future volumes will open, follow me on Instagram or Linkedin for the latest news.  

Thank you and be cool.


Linda Fernandez3 Comments