POSE & FOCUS: WOMEN IN ADVERTISING - MICHELLE TRINH
I had the pleasure of meeting Michelle back in 2014 when I moved back to Los Angeles. Instantly I saw that she was smart, aggressive and goal oriented. She knows how to drive growth and acquire new clients, which I believe is a very important skill to have to survive in the advertising industry. I admire her work ethic and consider her a really good friend. In addition to our advertising relationship, Michelle was one of my first clients under my Lin Marty Photography business and for that I am forever grateful. Her floral headpiece was inspired by her love of daisies and California Summers. So with that lets meet Michelle...
For those that are not familiar with the industry, please provide a description of what you do. I’m a Senior Account Executive selling programmatic media solutions to our top agency clients in LA. I work with our agency partners to help guide, consolidate and enhance their online media efforts and create more efficiencies across their digital buying.
How did you first become interested in advertising? I started in sales at a financial company, and through an old sales manager recruiting me, I began selling in media.
What made you want to pursue a career in sales? I love the idea of being able to build relationships with fun, likeminded and smart people in the industry, and being able to then work with those people on a consistent basis. Lifestyle is so important, and being able to make your friends your co workers / clients made me stick with advertising in the digital space.
What is one unexpected skill needed for your job? In order to work with a multitude of personalities across departments cohesively (engineering, management, support, etc), one of the things I picked up while at The Trade Desk was ability to be super empathetic. To be able to put myself in any person's shoes and roles, in order to most effectively communicate a super complex idea or need to them. I thought I knew empathy before joining, however, being at the company taught me that there was a much higher level of communion that could be achieved.
What does a typical day look like for you? Does it include any daily rituals? From 6am to 9pm I’m your typical working mom (feed my daughter, take her to school, go to work, pick her up, feed her again, put her to bed). Then at 10pm I become an internet meme troller.
What personal traits do you contribute to your success? I’m down to earth and I have a little moxie. I think those have helped drive my hard work and success.
Any big success stories that stand out the most when looking back at your career journey thus far? Being a single mom juggling a full time (morning and late evening) career is something I’m proud of.
What was your first gig in the industry and what were the steps you took to get hired? Networking is so important. You need to get yourself out there—meet people in the industry and make friends! I learned this while at my first company “Tapit” which was my first foray in advertising.
What advice would you give women who are thinking of working in the industry? Believe in yourself. I started in advertising with zero experience, but I believed I could learn it and do it! That type of decisiveness will attract the right and like-minded people.
What has changed in the industry from when you first started out? The industry is becoming more transparent. That’s a great thing for advertisers and platforms selling legitimate products.
When starting out, any mistakes you learned from that you would like to share? Don’t waste time. Keep your finger on the pulse of your business because change happens rapidly and consistently in ad tech and advertising, and you need to stay armed with knowledge on those matters.
With just three adjectives, describe yourself. Bullish, blunt, and bit…tersweet.
What are the top pressures in your position? Selling a SaaS DSP platform in LA, you have to be knowledgable on every aspect of digital buying, across every connected device. There are over 200+ vendors selling media, data or both in our platform programmatically, and we have to be ready to answer any client question at any given time on any one of those 200+ company’s products. And those products can change every single day!
What does the word “success“ mean to you? Raising my daughter to be healthy and happy.
As women we tend to have a lot of roles between home and work. How do you manage a healthy routine between personal and work responsibilities? I watch a lot of funny internet videos and memes at night. It keeps me feeling young.
What are your go to resources for inspiration? Ted talks and various self-help books. When it comes to Ted Talks, I always recommend two: “The Power of Vulnerability” by Brene Brown, and “How Great Leaders Inspire Action” by Simon Sinek. One of my long time favorite books is “Think and Grow Rich” by Napoleon Hill. It’s a classic.
In sales you get exposure to a lot of really great restaurants. What is your #1 recommended restaurant in Los Angeles right now? Barton G for eat in, Sugarfish for delivery.
What is one thing in Los Angeles you have been dying to do/try, but haven’t had the chance to yet? I need to see the Infinity Room at The Broad.
Los Angeles Rapid Fire Questions:
- The Grove or Americana? Grove
- The Hollywood Bowl or Greek Theatre? Greek Theatre
- 405 or the 101? 405, and not sure why.
- Fast Track or Carpool? Carpool
- Rodeo Drive or Melrose Ave? Rodeo Drive
- Shutters or Terranea? Haven’t been to either. I know, I need to go.
- Museum of Ice Cream or Getty Museum? Getty Museum
Thank you for your support in reading this post! Pose&Focus: Women in Advertising is my personal passion project dedicated to highlights women in the advertising industry through interviews and creative expression. Having been in the business myself for over a decade, I found it very important for women (and men) to support female leadership in our community & industry. Especially with our current political climate this mission is more important to me than ever before. I want our female readers to know when they come here they will get solid advice and actionable steps that they can use to elevate their own careers. To learn more about upcoming posts or when nominations for future volumes will open, follow me on Instagram or Linkedin for the latest news.
Thank you and be cool.